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Workwear Uniform Group launches with multi-million investment programme

Two of the leading names in technical workwear and corporate uniforms have come together in a major new Group to deliver an ambitious strategic growth plan that promises to deliver best-in-market customer service.


Direct Corporate Clothing and Incorporatewear Ltd are now trading names of Workwear Uniform Group Ltd (WWUGL). We will continue to operate as our own brands and service our respective clients, but with significant investment in physical infrastructure and new systems, will work even closer together to offer best-in-industry, top-to-toe solutions.


Workwear Uniform Group and its associated brands
Workwear Uniform Group's brands allow us to provide solutions spanning the entire workwear lifecycle


The new WWUGL brand portfolio also includes Workwear Uniform Group BV, which services the Group’s European customer base, global sourcing specialists GiSa and Sri Lanka-based K&D Manufacturing which provides in-house production support.



Sam Sohal, WWUGL Chief Executive said: “Each Group brand excels in a distinct phase of the workwear lifecycle. Bringing them together means we can offer that excellence across our customer base – delivering fully managed, cradle-to-grave contract solutions.
“We believe this consolidation and sizable investment will deliver sustainable growth, the best in market service for our customers and commercial and financial security for the Group and its family of companies.”

Boasting £100m annual turnover and an international reach, WWUGL is now a UK market leader in the sourcing, design, manufacture and distribution of technical workwear, PPE and bespoke corporate uniforms to large, multi-sited organisations.


A substantial, internally financed investment programme is now being delivered which includes a multi-million-pound, state-of-the-art, fully automated warehousing and distribution product handling system which will transform the speed and quality of customer service.


Autostore robotics
Warehouse robotics will enable faster, low-emission picking with no downtime


Group company processes are being amalgamated under a single ERP system and a further sizable investment is being made in online digital platforms.


Rebecca Jones, Managing Director of Direct Corporate Clothing, said: “The new Group enables us to service and provide solutions to customers across the entire workwear lifecycle, from designing and sourcing products to their manufacture, distribution and even end-of-product-life processing.
“We’re uniquely positioned with the flexible, responsive in-house capabilities and supply chain control we now have. We have our own manufacturing facility – 80% of our garments are made by us – and we are the first in the marketplace to have a fully automated warehouse.”

This investment and transition to the Group marks the beginning of a new chapter for the business, laying a solid foundation for delivering the best customer service in the industry.


If you would like to learn more about how Workwear Uniform Group and its brands can help meet your workwear needs, please get in touch with our sales team.

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